HappyPower × Wangfujing: A Case Study
- echofline
- Jun 7
- 7 min read
1. About HappyPower and Wangfujing
HappyPower is an innovative brand that integrates green energy technology with social gaming experiences, pioneering the world’s first participatory behavioral energy economy.
Through modular play installations, we transform everyday play—jumping, swinging, climbing—into renewable energy. By building distributed energy playgrounds, we inject vitality, sustainability, and interactive fun into urban spaces.
Our mission is simple yet bold: To make play a new form of productivity.
The first pilot collaboration between HappyPower and Wangfujing is set in Wangfujing Haiken Plaza, Haikou, a 70,000-square-meter commercial complex in Hainan Province. Positioned as “a space to awaken the urban spirit,” the plaza targets trend-conscious young professionals and quality-conscious families.
Collaboration Background
In the post-pandemic era, Wangfujing Group acquired Haiken Plaza, a key commercial site in Haikou, with the aim of revitalizing foot traffic and reimagining commercial engagement. As a publicly listed state-owned enterprise, Wangfujing not only pursues economic outcomes but is also bound by ESG (Environmental, Social, and Governance) performance targets.
A core challenge: How to balance sustainability goals with the creation of compelling, high-impact public spaces and brand experiences.
In this project, Wangfujing Group provides financial support, prime location access, electricity, and property coordination, while the HappyPower team is responsible for equipment design, manufacturing, installation, and operational system development. The site is expected to officially open to the public by October 2025, serving as a landmark innovation within the Haiken Plaza ecosystem.
The project directly aligns with United Nations Sustainable Development Goals—particularly SDG 7 (Affordable and Clean Energy) and SDG 11 (Sustainable Cities and Communities)—and echoes China’s 14th Five-Year Plan, which calls for the demonstration and adoption of green, low-carbon technologies. It presents strong policy relevance and potential as a national model.
2. Application in the Wangfujing Case
Pain Points in the Commercial District
Rising ESG requirements demand a clear path toward green transformation
Lack of innovative and sustainable methods to drive foot traffic
Target customers are increasingly drawn to immersive and participatory experiences
Our Solution
For Wangfujing, we custom-developed a multi-functional cluster of interactive installations that integrate green energy generation, social engagement, and brand activation:
Energy = Check-in: Immersive play equipment combined with interactive LED billboards encourage users to take on energy-generating challenges. Real-time community leaderboards spark friendly competition and boost viral engagement.
Interaction = Consumption: Players scan a QR code to bind their membership account, earning points through play. Points can be redeemed for vouchers or products—building a fun and sticky loyalty ecosystem.
Brand = Content: The installations serve as flexible platforms for branded campaigns—ranging from love confessions and fan shout-outs to timed challenges—creating immersive promotional experiences.
Green Energy = Asset: The equipment generates clean electricity that powers phone-charging stations, ambient lighting, and shared power banks, turning the plaza into a truly self-powered commercial zone.
3. Project Deliverables
Multifunctional Interactive Equipment:
Energy Conversion + Immersive Social Play + ESG Co-Creation
These play installations transform physical movement into electricity. The energy generated is directly linked to interactive billboards and digital displays, supplying renewable power for the plaza while creating dynamic, multifunctional engagement zones for consumers.
By blending green technology with playful interaction, the system not only enhances the on-site experience but also contributes to Wangfujing’s ESG performance—turning every moment of play into a shared act of sustainability.
Lightspeed Track
Lightspeed Track: A Playground Where Energy Meets Joy
The Lightspeed Track is a flagship product from our P-Beacon series—a micro urban energy station where people generate power simply by playing. Imagine kids and adults dashing around like happy hamsters, lighting up the entire community as they move.
This interactive track integrates compact solar “wings”, a vertical-axis wind turbine, and our signature HappyPower kinetic loop, combined with functional modules such as interactive ad displays, shared power banks, fast-charging ports, and motion-sensing power screens.
Every step taken inside the loop helps generate clean electricity, powering the plaza’s digital displays and charging devices. Solar and wind modules serve as sustainable energy supplements—eco-friendly, educational, and endlessly fun.
The P-Beacon Series: Core Play-Energy Devices Powered by Clean Tech
We’ve seamlessly embedded solar, wind, and human kinetic energy into our playground infrastructure—transforming public space into a distributed micro-grid. Beyond clean power, the system supports a carbon credit mechanism, enabling integration with local businesses and community events, and forming the foundation of a “play-to-participate” public energy economy.
Kinetic Wheel
Kinetic Wheel: The Centrifugal Force of Energy and Joy
The Kinetic Wheel is another flagship device in our P-Beacon series—a city-scale energy playground where you can generate power while you ride. Hop on the bicycle at the center and pedal to spin the wheel at high speed, releasing joy through centrifugal force while injecting electricity into the city grid.
This installation combines a vertical-axis wind turbine with a classic multi-rider kinetic wheel, equipped with interactive billboards, fast-charging phone ports, and motion-activated power screens.
Each revolution translates physical energy into electrical power. Children and adults alike fuel the advertising displays and charging stations with their pedaling effort, while the wind turbine provides a continuous clean energy supplement—turning play into a public lesson on energy and environmental stewardship.
Seagull Swing
Seagull Swing: A Personal Power Universe
The Seagull Swing is a flagship product of the E-POP series—an interactive device designed for solo play and power generation. With gentle swinging motions, users leisurely generate electricity, lighting up corners of the city with a soft glow.
The device consists of a power-generating swing and integrated lighting, equipped with fast-charging phone ports. Its sleek, agile design draws inspiration from Haikou’s sea breeze and seagulls, reflecting the local natural imagery.
Whether nestled in a quiet street corner at dusk, a compact exhibition space, or a calm spot on campus or within a community, the Seagull Swing waits like a small energy bird, ready to be awakened by the next electric motion.
E-POP Series · Portable Interactive Power Generator
Lightweight and flexible, the device can be set up and dismantled within an hour, transforming movement into electricity anytime, anywhere. It supports charging small electronics and incorporates STEAM education principles—making it an ideal choice for urban micro-spaces, pop-up events, and artistic installations.
Four Key Product Advantages
Sustainable Interactive Experience
Generate power, purify air, and remediate soil—green living starts with play.
Modular and Flexible Deployment
Adaptable to diverse themed events, social settings, and festive exhibitions.
Social Engagement and Data Integration
Interactive advertising, real-time leaderboards, custom content, and immersive environments.
Support for SDGs and Corporate ESG Goals
A catalyst for green transformation that enhances brand sustainability image.
Envisioned Scenario
In front of each HappyPower installation, we will set up energy leaderboards with real-time light feedback to encourage interaction among children and families. For example, every time a child jumps 20 times, their energy rank will increase, and the Lightspeed Track will illuminate a vibrant neon trail, drawing attention and inviting more onlookers to join and take photos.
These interactive features have already sparked sustained interest among children during prototype testing, and are projected to boost community plaza activity by over 30% during holidays and peak times.
5. Business Model & Value Co-Creation
Revenue Streams for Wangfujing Commercial District:
Interactive Advertising Rental: For brands, local merchants, fan shout-outs, proposals, birthdays, and other social events
Membership System & Power-Generation Point Redemption: Building loyalty through energy-based rewards
Event Planning & Co-Creation with Brands: Collaborative marketing and experiential campaigns
Energy Credit Trading (Carbon Coin System): Enabling sustainable transactions within the ecosystem
User Data Analytics & Marketing Services: IoT-powered insights to drive targeted promotions
Systematic Implementation of ESG
Expected Quantitative Targets
Based on pilot experience in Haikou and preliminary estimates with the Wangfujing team, we project:
Each HappyPower unit generates an average of 2–5 kWh daily, sufficient to charge approximately 100–250 mobile devices and power 2 lighting installations plus advertising screens.
With community energy leaderboards and interactive features, daily exposure is expected to exceed 10,000 impressions, surging to over 1 million impressions on event days.
Average user dwell time is projected to increase by over 18%, driving deeper engagement.
The "carbon credit" functionality is anticipated to boost consumer spending by approximately 15%.
ESG Contributions (Estimates):
Environment (E): Annual CO₂ reduction of about 12 tons—equivalent to planting 600 trees; devices use 100% recycled plastic, significantly reducing resource waste.
Social (S): Over 500,000 annual participants in green interactive activities, enhancing environmental awareness; membership in the commercial district expected to grow by 20%, strengthening community cohesion and belonging.
Governance (G): The project will deliver quantifiable, traceable ESG data, aiding the district in obtaining green certifications; it will also serve as a highlight in ESG reports, effectively enhancing brand reputation and communication impact.
These figures will be validated on-site after the Wangfujing pilot deployment in the second half of 2025, and will inform ongoing product optimization and interaction strategies.
6. Future Vision
We are building an integrated energy interaction ecosystem that bridges online and offline, virtual and physical realms:
Play-to-Earn Mechanism: Earn rewards through play and physical activity
Immersive AR/VR Experiences: Merging digital layers with real-world energy play
Cross-Location Credit System & Energy Exchange Network: Redeem energy points across sites and partners
A Nationwide Green Energy Participation Chain: Empowering everyone to generate, share, and benefit from clean energy
7. Why Choose Us?
Backed by Global Policy & Proven Impact: Strong alignment with international ESG and SDG frameworks
Modular & Rapid Deployment: Easily adapts to complex sites and fast-paced scenarios
Seamless Integration of Engagement, Exposure & Conversion: One-stop solution for foot traffic, branding, and user action
Visible ESG Outcomes: Tangible green impact with measurable returns
Fun for Users, Efficient for Brands, Sustainable for Cities
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